Monday, June 28, 2010
If you are a frequent Grokdotcom reader, this will not be the first time you’ve heard FutureNow stress the importance of having a Unique Value Proposition (UVP). UVPs are critical in grabbing the attention of new visitors. However, the creation of a UVP is not as simple as one would hope.
Recently, I’ve taken on a few new clients who have no UVP at all. And not surprisingly, they’re having a difficult time creating one. (If it were simple to do, everyone would already have one, right?) So here are a few tools to help you create the best possible UVP:
1. Brainstorm “What do we do best?†– For this exercise I would suggest polling everyone in the company, from customer service, to executives, to HR and account management. You’ll be surprised in the variety of answers you get. If you’re finding that this is even drawing some blanks ask the most basic question: What do we do?
From: http://ping.fm/UDiMJ
Recently, I’ve taken on a few new clients who have no UVP at all. And not surprisingly, they’re having a difficult time creating one. (If it were simple to do, everyone would already have one, right?) So here are a few tools to help you create the best possible UVP:
1. Brainstorm “What do we do best?†– For this exercise I would suggest polling everyone in the company, from customer service, to executives, to HR and account management. You’ll be surprised in the variety of answers you get. If you’re finding that this is even drawing some blanks ask the most basic question: What do we do?
From: http://ping.fm/UDiMJ